Fairways for Futures

A charity golf tournament supporting the Zebra Child & Youth Advocacy Centre

Bringing together partners, clients, suppliers and friends from across Western Canada for a meaningful day on the green — raising funds, building relationships and giving back to the communities we serve.

About Fairways for Futures

Fairways for Futures is Firma Group’s annual charity golf tournament — a community-focused event created to support children, youth and families across Alberta and Saskatchewan.

Each year, our industry gathers for a full day of golf, connection and fundraising, with 100% of proceeds directed toward organizations that make a real impact.

Our core partner is the Zebra Child & Youth Advocacy Centre, an essential organisation providing safety, support and advocacy for young victims of abuse and trauma.

Why We Support Zebra

Zebra offers a safe, child-centred space where young people can receive care from a specialized team in times of crisis.

Their mission aligns with Firma’s commitment to strengthening communities, supporting families and creating safer environments across Western Canada.

This tournament is our way of giving back — and standing behind the communities that support us.

Event Day Experience

1. Check-In & Warm-Up

Registration, welcome package, and access to the driving range.

2. Texas Scramble Format

18-hole tournament designed for all skill levels.

3. Sponsor Challenge Holes

Fun contests, giveaways, and partner-hosted activities.

4. On-Course Refreshments

Beverage carts, snacks, and hospitality tents throughout the course.

5. Raffle & Silent Auction

Prizes and donated items supporting the fundraising goal.

6. Barbecue Lunch

Fresh lunch served at the turn to keep everyone fueled.

7. Banquet Dinner & Awards

Evening banquet with awards, speeches, and community recognition.

8. Networking & Community Building

Connect with industry peers, clients, sponsors, and partners.

Highlights from 2025

funds raised
$ 0 K+
golfers
+
sponsors
0 +
volunteer hours
0 +

sponsors & partners

We’re grateful for the incredible support of our sponsors and partners who make Fairways for Futures possible. Their generosity helps create real, lasting impact for children and youth.

How to Get Involved

Register a Team

Register a team of four for $1,200 and enjoy a full day of golf, contests, prizes and a banquet to end the event. 

It’s a great way to connect with colleagues and partners while supporting a meaningful cause. Spots fill quickly each year, so early registration is recommended.

Become a sponsor

We offer a variety of sponsorship levels, including Title, Platinum, Gold, Hole Sponsors and Prize or Auction Donors.

Each option provides strong branding opportunities and recognition throughout the event, helping support the tournament’s fundraising efforts.

Donate to the cause

If you can’t attend, you can still support the Zebra Child & Youth Advocacy Centre through financial contributions or donating raffle and auction items. 

Every donation helps strengthen the impact of the event and directly supports children and families in need.

Photo gallery

A selection of highlights from the tournament.